If you play with the word Combine and add the letter R, you get COMBINER. Combine and Playfulness are two qualities that Nobel Laureates often emphasize when talking about their creative process, on how to take ideas to reality.

Type the word 'combiner' into a search engine, and you will get a lot of results for various technological gadgets. This is because a Combiner can be a variety of electronic devices that combine signals (in particular). Some of them are things that couple different frequencies to a single antenna. Others can be a component of a cipher that combines two data sources to encrypt text. Sometimes they are electrical transformers comprising several smaller transformers.

Speaking of transformers. Did you know that a Combiner (sometimes capitalized, sometimes not) is also a group of transformers that assemble and combine their bodies into a single machine, or that composite a machine itself? Most Combiners form a larger Super Robot with its own unique personality (a character in its own right), but other varieties of Combiners exist, forming vehicles, weapons, or other items. Combiners tend to be considerably larger and more powerful than the average transformer, equivalent to strategic-grade weapons. 

So, what can we learn from this? Well, one thing is that if you want to increase your chances to success, collaboration is the key. Another thing is that impact is multiplied by diversity. 

COMBINER was founded in 2016 by creativity and learning expert Tobias Degsell. Before becoming an entrepreneur Mr. Degsell worked as a curator at the Nobel Museum in Stockholm, Sweden. In 2010 he began travelling the world preaching the power and magnitude of creativity. Today he helps companies and organisations all over the world on how to think and to act new. COMBINER exist to take ideas to reality.