If you play with the word Combine and add the letter R, you get COMBINER. Combine and Playfulness are two qualities that Nobel Laureates often emphasize when talking about their creative process, on how to take ideas to reality.

Type the word 'combiner' into a search engine, and you will get a lot of results for various technological gadgets. This is because a Combiner can be a variety of electronic devices that combine signals (in particular). Some of them are things that couple different frequencies to a single antenna. Others can be a component of a cipher that combines two data sources to encrypt text. Sometimes they are electrical transformers comprising several smaller transformers.

Speaking of transformers. Did you know that a Combiner (sometimes capitalized, sometimes not) is also a group of transformers that assemble and combine their bodies into a single machine, or that composite a machine itself? Most Combiners form a larger Super Robot with its own unique personality (a character in its own right), but other varieties of Combiners exist, forming vehicles, weapons, or other items. Combiners tend to be considerably larger and more powerful than the average transformer, equivalent to strategic-grade weapons. 

So what are we aiming at with all this? Well, let's try to connect the dots. One thing is that diversity is something good. Another thing is that, if you want to increase your chances to success, collaboration is the key.

Combiner AB was founded by Tobias Degsell in 2016. Tobias has a background as a curator at the Nobel Museum in Stockholm, Sweden, and is very passionate about creativity and innovation. For many years he helped to curate one of the most interactive museums in Europe. He also developed a concept for business professionals called the Spark of Creativity. Since 2010 he has been travelling the world preaching the power and magnitude of creativity. Companies, organizations, and universities from Stockholm to Beijing and New Delhi to Silicon Valley have been inspired by the Spark. COMBINER exist to take ideas to reality.